What Exactly Is Digital Marketing?

There are many categories and subcategories of marketing today that you’re bound to get dizzy trying to learn about it all in one shot. Internet marketing, as an idea, is extremely encompassing. Most people only bother to learn a few ins and outs just enough to get them by and to get their sites ranked. Part of Internet marketing is digital marketing, an equally confusing aspect.If you know what this marketing is, then it’s relatively easy to understand. If you don’t know, however, figuring out what qualifies as this can take some getting used to. Odds are you haven’t heard of some of the methods within the digital wheelhouse.In simple and plain English, the broad category of this type of marketing contains search engine optimization (SEO), banner advertising, pay-per-click advertising (PPC), email, RSS, social networking, blogging, advergaming and other Internet-based digital aspects. Basically, the overwhelming majority of Internet marketing qualifies as digital, but there are a few old marketing tactics online that don’t fall in the category.Digital marketing is more of a model when taken as a whole. It’s all about the interaction between the marketer and the customer. This interaction can be personal or impersonal, as long as the digital interaction is taking place. It’s also about targeting specific niche markets and demographics with effective advertising that caters to the customer.One of the most important aspects of digital marketing is the ability to create quantifiable results. What this means, simply, is that the action of marketing should have a measurable reaction of traffic.Any basic marketing technique mastered can easily bring an influx of traffic to a website or blog. Digital marketing techniques are employed by millions on the Internet, from people looking to push businesses to regular folks looking to have their social networking profiles noticed.You don’t have to be seeking a monetary profit to employ digital marketing. It’s basically about using various methods to advertise directly to other Internet users and to drive people to a designated area. Simply sending someone a friend request via MySpace technically qualifies as digital marketing.A couple of digital marketing’s aspects are a little more difficult to get a grasp on. Many people try to use PPC ads to their advantage, only to have their accounts suspended for false clicks, or to have their ads go untouched even on heavily trafficked sites. Mastering the art of the ad is definitely something to seek further advice on.RSS feeds and thorough search engine optimization are also confusing to some lacking the expertise. Many freelancers and specialty companies have emerged in recent years and have become prominent players in the digital marketing field due to their knack for driving traffic and earning high site placement.If you’re looking to operate a successful online business, then you need to understand what digital marketing is, what it’s intended for and how to best use it to your advantage.
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The Right Mindset For Owning An Online Business

Online business like any other business requires your dedicated time and efforts. As most of the things online will be unknown to the beginners, they should put more time in learning and implementing the things. There will be a lot of experimenting in the beginning phases to find out the right mix of business tasks and strategies which can be done to achieve the goals set for short term as well as long term.Most of the people who start their online business fall for the trap of quick and easy money. The four magically words have been used time and again by scrupulous marketers successfully to make people purchase their products. Although internet is known to make millionaires in the shortest period of time, there is no easy money in the online world. There is a lot of hard work put behind getting the things done. This part of the business is never told by any marketer to the people. The people are usually shown the success which they have achieved after implementing a particular strategy.A person should have a proper business mindset and not fall for any ‘get rich quick’ scheme which asks him to shed his hard earned money. He has to first decide the route he is going to take towards building his online business and stick to it no matter whether he finds success in the beginning or not. Most of the proven business models have a moderate gestation period. This is the period where you will be working but you cannot see any tangible results. Most of the beginners will stop at this phase and not continue. Only those who continue will see results and will achieve their business goals.It is in the best interest of any person who is beginning online to be wary about the business models which will reap benefits within a very short period. Although some may be true to some extent, but, when there are big changes in the online community the income source will dry up very quickly and leave you stranded in your path to financial freedom. Therefore, the first and foremost thing to do while building your online business is to see what the other successful online business owners are doing and follow their path.Most of the beginners think that in order to be successful online they have to do something novel and be in the limelight. But, if we consider the cases of successful people, most of them have followed what their mentors or other veterans in the industry have been doing. When you start seeing results you can then develop your own system and be a pioneer in the industry. Until then following others and reaping the benefits is a sure-fire way to earning money online.Like any other business, even the online business has customers who have to be taken care of. Although there is no physical interaction between the buyers and sellers, the online world does have a very established system through which transactions take place. To be successful online, you have to see that there is a constant flow of customers to your site and a system to capture their details to contact them again for future promotions or offers.Many online marketers refer the customers to a site and earn commission on the purchases made by them. This will require a consistent effort on part of the marketer to bring the customer every time to the site. He might have chosen various traffic generation strategies, but in the end if the customer doesn’t buy on that site he will lose his customer forever. Hence, it is prudent to make the customer leave some of his details like email address and name on the site so that you can contact him again in the future without any efforts to generate traffic.Most of the people think that an online business gives you the freedom to travel or be at home and work at any time you want. Although this is true to a certain extent, it does require your dedicated time to get things rolling. Even if you are travelling you will have to spare some hours each day to do the tasks required for your business. The only benefit of such a kind of business is you can fulfill all your desires while you are young and also earn money by doing business. Moreover, you can scale the online business and have multiple income sources bringing cash for you simultaneously. This alone should fuel your enthusiasm for working hard in the beginning so that you can earn easy money in the coming years.

S&P 500 Rallies As U.S. Dollar Pulls Back Towards Weekly Lows

Key Insights
The strong pullback in the U.S. dollar provided significant support to stocks.
Treasury yields have pulled back after touching new highs, which served as an additional positive catalyst for S&P 500.
A move above 3730 will push S&P 500 towards the resistance level at 3760.
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Pfizer Rallies After Announcing A Huge Price Hike For Its COVID-19 Vaccines
S&P 500 is currently trying to settle above 3730 as traders’ appetite for risk is growing. The U.S. dollar has recently gained strong downside momentum as the BoJ intervened to stop the rally in USD/JPY. Weaker U.S. dollar is bullish for stocks as it increases profits of multinational companies and makes U.S. equities cheaper for foreign investors.

The leading oil services company Schlumberger is up by 9% after beating analyst estimates on both earnings and revenue. Schlumberger’s peers Baker Hughes and Halliburton have also enjoyed strong support today.

Vaccine makers Pfizer and Moderna gained strong upside momentum after Pfizer announced that it will raise the price of its coronavirus vaccine to $110 – $130 per shot.

Biggest losers today include Verizon and Twitter. Verizon is down by 5% despite beating analyst estimates on both earnings and revenue. Subscriber numbers missed estimates, and traders pushed the stock to multi-year lows.

Twitter stock moved towards the $50 level as the U.S. may conduct a security review of Musk’s purchase of the company.

From a big picture point of view, today’s rebound is broad, and most market segments are moving higher. Treasury yields have started to move lower after testing new highs, providing additional support to S&P 500. It looks that some traders are ready to bet that Fed will be less hawkish than previously expected.

S&P 500 Tests Resistance At 3730

S&P 500 has recently managed to get above the 20 EMA and is trying to settle above the resistance at 3730. RSI is in the moderate territory, and there is plenty of room to gain additional upside momentum in case the right catalysts emerge.

If S&P 500 manages to settle above 3730, it will head towards the next resistance level at 3760. A successful test of this level will push S&P 500 towards the next resistance at October highs at 3805. The 50 EMA is located in the nearby, so S&P 500 will likely face strong resistance above the 3800 level.

On the support side, the previous resistance at 3700 will likely serve as the first support level for S&P 500. In case S&P 500 declines below this level, it will move towards the next support level at 3675. A move below 3675 will push S&P 500 towards the support at 3640.