What Exactly Is Digital Marketing?

There are many categories and subcategories of marketing today that you’re bound to get dizzy trying to learn about it all in one shot. Internet marketing, as an idea, is extremely encompassing. Most people only bother to learn a few ins and outs just enough to get them by and to get their sites ranked. Part of Internet marketing is digital marketing, an equally confusing aspect.If you know what this marketing is, then it’s relatively easy to understand. If you don’t know, however, figuring out what qualifies as this can take some getting used to. Odds are you haven’t heard of some of the methods within the digital wheelhouse.In simple and plain English, the broad category of this type of marketing contains search engine optimization (SEO), banner advertising, pay-per-click advertising (PPC), email, RSS, social networking, blogging, advergaming and other Internet-based digital aspects. Basically, the overwhelming majority of Internet marketing qualifies as digital, but there are a few old marketing tactics online that don’t fall in the category.Digital marketing is more of a model when taken as a whole. It’s all about the interaction between the marketer and the customer. This interaction can be personal or impersonal, as long as the digital interaction is taking place. It’s also about targeting specific niche markets and demographics with effective advertising that caters to the customer.One of the most important aspects of digital marketing is the ability to create quantifiable results. What this means, simply, is that the action of marketing should have a measurable reaction of traffic.Any basic marketing technique mastered can easily bring an influx of traffic to a website or blog. Digital marketing techniques are employed by millions on the Internet, from people looking to push businesses to regular folks looking to have their social networking profiles noticed.You don’t have to be seeking a monetary profit to employ digital marketing. It’s basically about using various methods to advertise directly to other Internet users and to drive people to a designated area. Simply sending someone a friend request via MySpace technically qualifies as digital marketing.A couple of digital marketing’s aspects are a little more difficult to get a grasp on. Many people try to use PPC ads to their advantage, only to have their accounts suspended for false clicks, or to have their ads go untouched even on heavily trafficked sites. Mastering the art of the ad is definitely something to seek further advice on.RSS feeds and thorough search engine optimization are also confusing to some lacking the expertise. Many freelancers and specialty companies have emerged in recent years and have become prominent players in the digital marketing field due to their knack for driving traffic and earning high site placement.If you’re looking to operate a successful online business, then you need to understand what digital marketing is, what it’s intended for and how to best use it to your advantage.
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What Are The Greatest Changes In Shopping In Your Lifetime

What are the greatest changes in shopping in your lifetime? So asked my 9 year old grandson.

As I thought of the question the local Green Grocer came to mind. Because that is what the greatest change in shopping in my lifetime is.

That was the first place to start with the question of what are the greatest changes in shopping in your lifetime.

Our local green grocer was the most important change in shopping in my lifetime. Beside him was our butcher, a hairdresser and a chemist.

Looking back, we were well catered for as we had quite a few in our suburb. And yes, the greatest changes in shopping in my lifetime were with the small family owned businesses.

Entertainment While Shopping Has Changed
Buying butter was an entertainment in itself.
My sister and I often had to go to a favourite family grocer close by. We were always polite as we asked for a pound or two of butter and other small items.

Out came a big block of wet butter wrapped in grease-proof paper. Brought from the back of the shop, placed on a huge counter top and included two grooved pates.

That was a big change in our shopping in my lifetime… you don’t come across butter bashing nowadays.

Our old friendly Mr. Mahon with the moustache, would cut a square of butter. Lift it to another piece of greaseproof paper with his pates. On it went to the weighing scales, a bit sliced off or added here and there.

Our old grocer would then bash it with gusto, turning it over and over. Upside down and sideways it went, so that it had grooves from the pates, splashes going everywhere, including our faces.

My sister and I thought this was great fun and it always cracked us up. We loved it, as we loved Mahon’s, on the corner, our very favourite grocery shop.

Grocery Shopping
Further afield, we often had to go to another of my mother’s favourite, not so local, green grocer’s. Mr. McKessie, ( spelt phonetically) would take our list, gather the groceries and put them all in a big cardboard box.

And because we were good customers he always delivered them to our house free of charge. But he wasn’t nearly as much fun as old Mr. Mahon. Even so, he was a nice man.

All Things Fresh
So there were very many common services such as home deliveries like:

• Farm eggs

• Fresh vegetables

• Cow’s milk

• Freshly baked bread

• Coal for our open fires

Delivery Services
A man used to come to our house a couple of times a week with farm fresh eggs.

Another used to come every day with fresh vegetables, although my father loved growing his own.

Our milk, topped with beautiful cream, was delivered to our doorstep every single morning.

Unbelievably, come think of it now, our bread came to us in a huge van driven by our “bread-man” named Jerry who became a family friend.

My parents always invited Jerry and his wife to their parties, and there were many during the summer months. Kids and adults all thoroughly enjoyed these times. Alcohol was never included, my parents were teetotallers. Lemonade was a treat, with home made sandwiches and cakes.

The coal-man was another who delivered bags of coal for our open fires. I can still see his sooty face under his tweed cap but I can’t remember his name. We knew them all by name but most of them escape me now.

Mr. Higgins, a service man from the Hoover Company always came to our house to replace our old vacuum cleaner with an updated model.

Our insurance company even sent a man to collect the weekly premium.

People then only paid for their shopping with cash. This in itself has been a huge change in shopping in my lifetime.

In some department stores there was a system whereby the money from the cash registers was transported in a small cylinder on a moving wire track to the central office.

Some Of The Bigger Changes
Some of the bigger changes in shopping were the opening of supermarkets.

• Supermarkets replaced many individual smaller grocery shops. Cash and bank cheques have given way to credit and key cards.

• Internet shopping… the latest trend, but in many minds, doing more harm, to book shops.

• Not many written shopping lists, because mobile phones have taken over.

On a more optimistic note, I hear that book shops are popular again after a decline.

Personal Service Has Most Definitely Changed
So, no one really has to leave home, to purchase almost anything, technology makes it so easy to do online.
And we have a much bigger range of products now, to choose from, and credit cards have given us the greatest ease of payment.

We have longer shopping hours, and weekend shopping. But we have lost the personal service that we oldies had taken for granted and also appreciated.

Because of their frenetic lifestyles, I have heard people say they find shopping very stressful, that is grocery shopping. I’m sure it is when you have to dash home and cook dinner after a days work. I often think there has to be a better, less stressful way.

My mother had the best of both worlds, in the services she had at her disposal. With a full time job looking after 9 people, 7 children plus her and my dad, she was very lucky. Lucky too that she did not have 2 jobs.

Caftans – Stylish Plus Size Clothing

So you are tired of searching for information on caftans? Don’t fret because your search ends here with this article for plus size looks.DID YOU KNOW-Variants on the caftan style can also be seen in certain African countries.CAFTAN The term “caftan” or Kaftan (from Ottoman Turkish qaftan) is used to refer to a full-length, loosely-fitted garment with long or short sleeves worn by both men and women, primarily in the Levant and North Africa.The caftan is similar to the more voluminous djellaba gown of the Middle East.The origin of the caftan is usually tied to Asia Minorand Mesopotamia. Caftan-like robes are depicted in the palace reliefs of ancient Persia dating to 600 B.C.E. By the thirteenth century C.E., the style had spread into Eastern Europe and Russia, where caftan styles provided the model for a number of different basic garments well into the nineteenth century.By the 13th century, the caftan had spread into Eastern Europe and Russia, where caftan styles provided the model for a number of different basic garments well into the nineteenth century. From Russia the caftan made it way to Turkey. The Turks also adopted caftans, and then brought the style to Hungary and Poland when they conquered those lands.In the Ottoman Empire of the 16th century, Caftans of varying lengths were constructed from rich Ottoman satins and velvets of silk and metallic threads were worn by courtiers to indicate status, preserved in court treasuries, used as tribute, and given as “robes of honor” to visiting ambassadors, heads of state, important government officials, and master artisans working for the Imperial court.Men’s caftans often had gores added, causing the caftan to flare at the bottom, while women’s garments were more closely fitted. Women were more likely to add sashes or belts. A sultan and his courtiers might layer two or three caftans with varying length sleeves for ceremonial functions. An inner short-sleeved caftan, was usually secured with an embroidered sash or jeweled belt, while the outer caftan could have slits at the shoulder through which the wearer’s arms were thrust to display the sleeves (sometimes with detachable expansions) of the inner caftan to show off the contrasting fabrics of the garments.After a visit to Morocco in the early 1960s, Diana Vreeland published a series of articles in Vogue championing the caftan as fashionable for “The Beautiful People”. Yves Saint Laurent and Halston were designers who included caftan-styled clothing in their lines. Since that time, caftans continue to have a market for evening and at-home wear. The caftan is now marketed globally as “fashion.”With a long and elegant history- worn by emperors and kings, contemporary use of the term “caftan” can be broadened to encompass a number of similarly styled garment types. Today caftans may be worn with a sash or belt. Some caftans are open to the front or side and are tied or fastened with looped buttons running from neck to waist. Depending on use, caftans vary from hip to floor length. The choice of fabric is limitless, though silks and cottons are still the most used. Embellished, embroidered, bejeweled and other wise decked out, the caftan flatters any figure.WIKIPEDIA SAYS-Most fabrics for royal Turkish caftans were manufactured in Istanbul and Bursa; but some came from as far as Venice,Genoa, Persia,India and even China.Please don’t treat this as an average piece of writing on clothing for plus size women.A lot of effort and hard work has been put to get this end product!